ELLA
Empowering Latina Leaders in Arizona
Our Mission
Our mission is to create opportunities for Latina Women to thrive.
We build the markets, the shelf space, and the sisterhood that Latina entrepreneurs in Arizona have always deserved — and we make them accessible to the women who need them most.
How We Got Here
E.L.L.A. started with one market and one point to prove. It grew because the community kept showing up.
2019
Fifteen Businesses
Mujeres Mercado begins as a one-day market of 15 Latina-owned businesses, created to bring attention to Latina Equal Pay Day.
2021
A Movement, Not An Event
Demand outgrows a single market day. E.L.L.A. forms as a 501(c)(3) and the mercado becomes recurring across the Valley.
2023
A Permanent Home
Amor Collective opens, turning weekend vendors into year-round retail brands with real shelf space.
Today
Three Programs, One Mission
Amor Collective, Mujeres Mercado, and Amor Amigas now form a full pathway — sell, scale, and grow alongside a sisterhood.
By The Numbers
We Love To Make An Impact
over
0+
Businesses Supported
over
$0
In Economic Impact
The
Largest
Latina Operated Marketplace in AZ
Get Involved
Somebody Believed In Her First
Behind every booth is a woman who took a risk with her family's money. She doesn't need pity — she needs a customer, a shelf, a room full of people who get it. That's what your donation, your sponsorship, or your Saturday afternoon actually buys.
See How You Can HelpThank You To Our Sponsors
